RULES FOR THE PARTICIPATION OF “AltaRomAltaModa JANUARY 2014”

Section New Talents:
Altaroma supports the reality of national and international fashion promoting the fashion week AltaRomAltaModa, an appointment that makes Rome the undoubted epicenter of Italian haute couture, an authoritative stage where tradition and innovation interact and engage in terms of uniqueness and excellence. Altaroma offers designers the opportunity to participate, after the selection of projects to its Fashion Week taking advantage of favorable conditions.
The designers interested in taking part should submit their application to a Technical Committee, composed of experts in the field, specifically appointed by Altaroma.

REQUIREMENTS AND CONDITIONS FOR ADMISSION

Designers who wish to submit their applications to the Technical Committee must be in possession of the requirements listed below:

– Be registered at a Chamber of Commerce Craft Industry and Agriculture or the trades or equivalent organizations;
– Have an atelier, its own laboratories, an office style and have to employ specialized personnel in creating clothes;
– Produce models tailored for originality and perfection of execution can exercise a leadership role in the fashion industry;
– Mostly use high quality fabrics and fine , handmade embroidery , mainly produced in Italy , do not make use of synthetic fabrics and embroidery in the piece;
– Having carried out for at least four seasons the creation of collections of women’s clothing;
– Have a clientele Italian and/or international level and be able to prove it;
– Have a press office, whether internal or entrusted to external companies;
– Be able to document the repeated press interest in Italian and/or foreign, through press releases.

TERMS OF SUBMISSION AND SELECTION
To access the selection , the designers will have to send a series of materials that describe their profile , their work and illustrating the project who wish to present at the event which falls within the scope of haute couture. II package containing the required materials must be received (via mail or courier) no later than October 30, 2013 at the offices of Altaroma at: ALTAROMA New Designers Selection: AltaRomAltaModa January 2014 Via dell’ Umiltà, 48 00187 Roma.

MATERIALS TO BE SUBMITTED FOR THE SELECTION
a) application form signed and filled out in its entirety;
b ) curriculum vitae and a photographic portrait of the designer;
c ) full company profile;
d) information on the site where we are building the collection and type of production
(eg industrial, craft etc.);
e) list of possible outlets Italian and foreign if any;
f ) number of collections produced in a year;
g ) press release ;
h ) documentation relating to investments of the other International Fashion Week ;
i) photographic material on digital media CD or DVD representative of their creations , for the latest 3 collections made;
j ) folder style, design and mood of the collection that you intend to present at the event;
k ) concept on the show that you intend to accomplish.

TO BE COMPLETED FORM TO REGISTER
http://www.altaroma.it/dati/utente/Gennaio2014/form-aram-gen2014-ita.pdf

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