RENZO ROSSO – DIESEL
The forerunner of denim, Renzo Rosso, was born in Padova (Italy) in 1955. With the help of his mother, he realized his first pair of jeans that he wears casually drawing on himself the attention of friends and acquaintances that require a pair for each.
In 1975 joins other entrepreneurs to set up Genius Group with which gives rise to a number of successful brands such as Katherine Hamnett, Replay and “last but not least,” the label Diesel.
In 1978 he founded the Diesel, a brand of casual denim which is the master. Subsequently produces accessories until to get into the world of “High Fashion”.
His fashion shows and advertising campaigns (don’t forget the much-discussed “BE STUPID”) that make further mention of his character tied to his label.
In 1985, Renzo Rosso totally uplifts the Diesel brand and surrounds himself with a team of talented designers able of creating unusual clothes, dedicated to those who loves to play with styles, to create your own look.
The original image and the desire to communicate the new trends dedicate themselves to the success of Diesel, which became a cult brand and conferred on him many awards and accolades.
In 2005, Renzo Rosso, celebrates its fiftieth anniversary with a book called Fifty: a mix of autobiographical stories, history and intentions for the future of his company, which the designer claims is his life.
It also becomes president of the OTB Group, the holding company of some of the brand’s most iconic and successful as the Diesel, Maison Martin Margiela, Marni, Viktor & Rolf, ecc.noti brand internationally known and unconventional. Its slogan is: “Passion and creativity.” It is a pragmatic approach to building global brands.
“OTB reveals the true essence and character of its brands,” Renzo want to bring this ambitious vision in the world and the future and would like to change the way consumers see themselves around them. ”
September 2014: It ‘s official: John Galliano arrives at the “Maison Martin Margiela”.
The rebellious British genius was strongly supported by Renzo Rosso and back to express his style.
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